Updated: Oct 4, 2022
There is no denying that the last couple of years have been transformational for the world in more than one way. For better or for worse, there is no going back to the old ways. The same is true for digital marketing. Though digital marketing is hardly a novel phenomenon, it has become indispensable in the last couple of years. Whether you are a new brand or old, a high ticket or a low ticket product, digital marketing is essential for you. So let's look at a few reasons why going digital is the future of marketing and brand development.
Bang for your buck:
Digital marketing is more fine-tuned and data-driven than its conventional counterpart (like Outdoor and TV ads), and that allows you to tailor your marketing strategy in a way that's much more cost-effective. You can start as small as you like and monitor your traffic in real time. Most of the tools you require for digital marketing are almost free so if you are a small business with budget constraints, going digital is ideal for you.
More visibility and reach:
In this day and age, every brand wants more reach, and digital marketing is the perfect tool for it. Through digital marketing, you can not only reach a bigger chunk of your audience with relative ease but also extend your visibility to international audiences. This will give you wider access to consumer insight informed by different consumption habits and cultures.
Building customer base:
If you are a brand that just started, then chances are you are struggling with building a relationship with your customers. Marketing of any kind will guarantee your visibility, but it will not guarantee you a connection. Reaching out to your customers is not a manual process anymore; the digital landscape comes with a lot of CRM (customer relationship management) tools that are cheap and easy to use. These tools allow you to get regular feedback from your customers while maintaining a database on them.
Any CEO or brand manager you talk to about marketing will ask you about the Return On Investment (ROI). While conventional marketing techniques can give you a decent ROI, they will not let you measure them concretely. Digital marketing is very different in that regard. You can track every dollar you spend for the consumer who saw your ad. Paid ads on social media, for instance, are the number one reason for increasing marketing ROI for brands in the last couple of years. Enter Productions has been selected among the Top Instagram Marketing Companies by DesignRush.
Enter Productions for you:
We are a video production company that specializes in creating unique marketing strategies. If you are a business owner, a CEO, or a brand manager looking for higher reach and visibility for your brand, contact us, and we'll optimize your digital presence for you. From video ads to full fledged digital campaigns, we will help you overcome every obstacle in the realm of the digital.
Visit www.enterproductions.ca to learn more.